There are quite a few different pay per click trends that you should be following in 2022. Third party cookies are dead as Google is looking to ban them all by 2023. These have been around for the last 25 years. Due to this, there will be a much larger emphasis on first party data which you can use in algorithms for different partners such as Google and Facebook. Finally, make sure to keep pace with the industry and implement artificial intelligence along with automation.
Key Takeaways:
- When it comes to third party cookies, Google is planning to ban all of them by 2023.
- First party data is going to become more important regarding the algorithms for Google and Facebook.
- You will have to keep pace with the industry by putting your headlines and descriptions aligned with Responsive Search Ads.
“To help you prepare better for the upcoming year, we are rounding up the five most important PPC trends of 2022 to keep an eye on in the upcoming year.”
Read more: https://www.adaptworldwide.com/insights/2022/5-ppc-trends-to-follow-2022
