Although many experts thought SEO tactics would decline over the past few years, search engine optimization remains a pivotal tool for online marketers to reach potential customers. Google and other search engines want websites to load fast and be properly optimized for mobile users. Moreover, as technology improves, the use of voice search is increasing, so Marketers should take that into account when optimizing their sites. Finally, marketers and content creators need to improve their featured snippets, as the “zero-click” search is on the rise.
Key Takeaways:
- SEO is much more technical than before and it’s important to know how Google’s algorithm works.
- When you optimize an images’ alt tags, you’re doing something that is no longer optional. When you don’t you will lose valuable traffic.
- Voice assistants are expected to be used by more than 55% of US households by 2022, so optimize for voice search.
“Then, the 2020 pandemic happened and businesses doubled down on their SEO efforts.”
Read more: https://www.entrepreneur.com/article/392147
