SEO has been a top marketing priority used by about 61% of marketers in 2021. Therefore, it is essential that your business has some sort of presence on Google in this continual digital battle. SEO works by expanding visibility of a company in organic search results. This results in more traffic to company websites and therefore, higher chances for conversions that will lead to an increasing number of customers and higher revenue. Utilizing SEO, you can optimize the content on your website, perform keyword research, and gain inbound links that will increase the ranking of the content as well as the visibility of the website.
Key Takeaways:
- Search engines look at the relevance of the page to the user search and the authority of the domain.
- Technical setup – such as the URL, robots.txt files, and the sitemap – helps search engine crawlers to navigate a page.
- Keyword research should inform content, while obtaining quality links is also important.
“What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car?”
Read more: https://blog.hubspot.com/marketing/seo
