It is thought that over half of companies have increased their customer base through content marketing. Content marketing is important, because statistics show that approximately two thirds of internet searches will lead to a store visit within a day, and almost a third of the searches will end with a purchase. One of the biggest trends within content marketing, is the emphasis put on knowing your audience. By having real insight into who they are, the more you can figure out what they want, and develop strategies to atract them to your business.
Key Takeaways:
- Publishing niche content and writing ‘how to’ articles are two trends for 2023.
- Larger companies are increasingly outsourcing content production by hiring domain experts.
- Audio content (e.g., podcasts) is becoming more popular, as is voice search.
“Since GPT models that produce human speech using artificial intelligence based on large text corpus are introduced, the capabilities of machine learning algorithms and NLP models accelerate rapidly. As a result, machine-generated content produced by AI-powered algorithms has gained popularity among content marketers.”
Read more: https://research.aimultiple.com/content-marketing-trends/
