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What is Local SEO and Why Is It Important | Magnes Marketing

Local SEO is extremely important because it helps you optimize your website and rank higher when it comes to local search results. When someone searches for something local they will typically search for the city they’re in or use a term such as near me. There are many different factors that play a role in local SEO as well such as relevance, proximity and prominence. Finally, make sure to conduct keyword research and create a listing on Google My Business to improve visibility.

Key Takeaways:

  • Google Map’s Local SEO 3-pack lists three local businesses relevant to the user search.
  • Keyword research needs to focus on long-tail keywords rather than broad or generic ones.
  • Review management and link acquisition are both necessary parts of local SEO.

“When you optimize your site with Local SEO you can drive your customers straight to your store and increase your revenue by selling your products or services.”

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