Premium content is more valuable and of higher quality than standard content. There are several examples of premium content including eBooks, whitepapers, online courses, and original research. A few reasons that make premium content so valuable is its revenue and lead generation opportunities, extra incentives and bonuses, and thought leadership and brand reputation potential. To get the most out of premium content make sure to invest in quality, target certain consumers, and keep the content indefinitely relevant, or evergreen.
Key Takeaways:
- There are several examples of premium content, including eBooks, whitepapers, online courses, and original research.
- Premium content has several benefits that make it so valuable, including revenue generation opportunities and lead generation opportunities.
- To get the most out of premium content you should invest in quality, target certain consumers, and make the content indefinitely relevant, or evergreen.
“By now, we’re all familiar with the basics of content marketing. People love consuming content in all its forms, including written articles, online videos and podcasts. They also need information and entertainment, so if you can provide them with information and entertainment in the form of content, you’ll naturally attract them to your brand.”
Read more: https://www.entrepreneur.com/growing-a-business/what-is-premium-content/432106
