Local SEO is important for businesses who are trying to attract local customers. It is true that globalization has had a huge effect on business, but many businesses still start out by trying to attract local customers. Online search engines have taken the place of the yellow pages in searching for local businesses. For this reason, local search engine optimization, which helps rank your page high on online searches, is very important. Just on Google alone, there are approximately 8 billion searches every day.

Key Takeaways:

  • Nearly half of all Google searches are looking to find local products and services.
  • Google’s algorithm looks for relevance, proximity and prominence when determine what local results to display.
  • The pandemic was hard on small businesses, but local SEO can help them restart effectively.

“Search Engine Optimization has become an integral part of marketing for businesses that rely on website traffic.”

Read more: https://www.entrepreneur.com/science-technology/why-local-seo-is-the-key-to-business-success/429709