Due to the sheer quantity of “near me” Google searches, any business that serves a set geographic area needs to pay attention to local search engine optimization (SEO). Local SEO is cost-effective and conversion rates are high, because local searchers are often ready to buy. To improve local SEO, create a Google My Business profile. Make sure local citations – business name, address and phone number – are accurate. Local SEO requires attention paid to local directories and backlinks. It’s also important to recognize that the best keywords differ from one locality to another. Finally, for local businesses, website content should be location-specific. When measuring the results of local SEO, key metrics include local search rankings, customer reviews, and local referral traffic.
Key Takeaways:
- Having a local presence is just as important as a big one.
- It’s more important as a small business, because it helps get visibility within your community.
- SEOs are a very cost effective way to get your page seen.
“Optimizing for local search is a relatively easy process that any business can do either on their own or with the support of an agency.”
Read more: https://redshiftdm.com/why-local-seo-is-more-important-than-ever/
