Social media advertising actually presents a big time challenge to growth currently. One of the major reasons for this is simply because while social media is growing, it continues to underperform when it comes to it’s advertising ability. One of the big issues with social media advertising is the return on ad spending metric. You can view this on different platforms using either a 7 day view or a 28 day view. In the future, advertising is going to have to become much more of a variety based thing.
Key Takeaways:
- Social media advertising is actually underperforming despite the fact that it is an industry that is growing at a fast pace.
- One of the biggest issues with social media advertising is the return on ad spend metric which can use a 7 day or 28 day view.
- One of the best ways that you can understand your customers is to engage with them on social media.
“So, how do organisations get past this challenge? Duke says that it’s not actually a case of improving performance, but about asking and answering the right questions.”
Read more: https://econsultancy.com/why-social-media-advertising-presents-a-challenge-to-growth/
