PPC or Pay Per Click is one of the bigger trends that is happening in 2022. This is due to many more people working from home meaning that they are most likely going to be on a computer. PPC Automation is one of the bigger trends that is taking off recently. Another big trend is the use of Artificial Intelligence in the PPC field. More businesses are using videos as part of the PPC marketing plan.
Key Takeaways:
- The biggest trend being seen is having PPC become more automated.
- Artificial Intelligence is another high ranking trend that will be very important in the future.
- More people want video ads, so PPC is going to trend to that.
“This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords.”
Read more: https://www.singlegrain.com/pay-per-click-2/ppc-trends-2022/
