Pay-per-click (PPC) marketing is a great way to grow a business, though its strategies are always evolving. In 2022, more searches will be conducted through voice and visual (e.g., using Google Lens). PPC ads must accommodate these types of searches. Virtual reality is trending as well, which affects the calls-to-action in PPC ads. While Google is still king, searches at Bing, Facebook and Amazon are growing and need to be considered. Additionally, TikTok is booming and should be considered a target for ad campaigns. Other trends for 2022 include increased smart bidding, re-marketing, and responsive search ads. While keeping up with changing trends is important, running a good ad campaign still depends on the fundamentals: keywords and knowing your target audience.
Key Takeaways:
- The use of voice search is a growing trend that many people use.
- AI and other forms of automation is another trend being seen.
- The biggest one is the use of Tik Tok and it’s engagement on audience members.
“With regards to technology specifically, voice search, virtual reality, visual search, and artificial intelligence are expected to have the biggest impact on how you should approach your PPC campaigns moving forward.”
