Using social digital platforms is mandatory for any business. Gone are the days when you could consider whether presence on these platforms is really beneficial to your business and whether it is worth spending resources on them. The benefits are many and there are some that are not obvious at first. Digital platforms extend the reach of your business, raise the awareness of your brand and help you stay connected to your prospective customer base at all times. It can also provide personal connection and customization for experience customers have when interacting with your brand.
Key Takeaways:
- Social media will increase brand awareness as 83% of Instagram users have said they find new products on the platform.
- Social media will help increase your web traffic as your content will be shared as well as your ads.
- Social media can help you generate more leads and typically leads to more conversions to sales as well.
“If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.”
Read more: https://blog.hootsuite.com/social-media-for-business/
