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4 Common PPC Advertising Strategies

There are quite a few common pay per click advertising strategies that are implemented. A branded campaign is focused on your companies name or trademarked terms and they are great for beginners because they build a foundation for your strategy. A solutions campaign is focused around the different solutions that you offer in the market and will help give an audience information about your products and services. Finally, a retargeting campaign will focus on people who have visited your website or engaged with your brand in the past.

Key Takeaways:

  • A retargeting campaign is focused on people who have visited your site or engaged with your brand in the past.
  • Solution campaigns are paid searches and they are based off of the solutions that you offer for a particular market/industry.
  • A conquest campaign targets your competition and the goal is to drive traffic from their site to yours.

“One major benefit of pay-per-click (PPC) advertising over organic SEO tactics is that PPC gives you more control over the search queries you appear for and the audiences you reach.”

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