There are quite a few common pay per click advertising strategies that are implemented. A branded campaign is focused on your companies name or trademarked terms and they are great for beginners because they build a foundation for your strategy. A solutions campaign is focused around the different solutions that you offer in the market and will help give an audience information about your products and services. Finally, a retargeting campaign will focus on people who have visited your website or engaged with your brand in the past.
Key Takeaways:
- A retargeting campaign is focused on people who have visited your site or engaged with your brand in the past.
- Solution campaigns are paid searches and they are based off of the solutions that you offer for a particular market/industry.
- A conquest campaign targets your competition and the goal is to drive traffic from their site to yours.
“One major benefit of pay-per-click (PPC) advertising over organic SEO tactics is that PPC gives you more control over the search queries you appear for and the audiences you reach.”
Read more: https://www.newbreedrevenue.com/blog/common-ppc-advertising-strategies
