By utilizing competitive analysis for local SEO, you can discover several important things, such as who is top ranked, why they are top ranked, and when you could be able to outrank them. Different approaches are used for competitors in local SEO compared to those in national markets. For instance, competitors in a national SEO campaign typically target hundreds or even thousands of keywords. On the other hand, local SEO generally has fewer keywords due to the size of its physical community. There are three important steps when conducting competitive analysis for local SEO. These steps include comparing proximity, assessing Google Business Profile (GBP) optimization, and analyzing on-page content.
Key Takeaways:
- By utilizing competitive analysis for local SEO, you can obtain important information, such as who ranks at the top and why they have achieved this ranking.
- A different approach should be used for competitors in local SEO compared to those in national markets.
- A competitive analysis for local SEO consists of three steps, including comparing proximity, assessing GBP optimization, and analyzing on-page content.
“From the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that don’t consider the big picture.”
Read more: https://searchengineland.com/local-seo-competitive-analysis-387666
