Marketing has grown in many different directions. What started as basic print marketing has become blogging and content marketing. Radio advertising led to podcasts. And from television, we got video content on social media. But there are some myths that people believe when it comes to marketing platforms. Some people believe that anything you put out there, people will flock to. But that isn’t the case. Your content has to be on the platforms that your target audience uses.
Key Takeaways:
- It’s a mistake to just assume audiences will find your content, even if it is engaging.
- Content that works on one channel may not work on another.
- Consider offering free trials, creating short videos, and producing long-form audio content.
“Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. And on and on and on.”
Read more: https://blog.marketo.com/2020/01/content-diversification-leads-to-greater-revenue-gains.html
