When it comes to content marketing, it is a mistake to limit yourself to one platform or format. Simply producing engaging content doesn’t assure that audiences will find it. You have to find the right media and format for your audience. Video is popular today and not difficult to create, but you don’t need to go all-in on it. Also understand that something that works on one channel may not be effective on another. The most effective non-traditional strategies include offering free trials, creating diversified video content, and making use of podcasts.

Key Takeaways:

  • When businesses don’t have a lot of money, it can be hard to figure out which marketing strategies to use.
  • One of the best ways to build a customer base is allowing potential customers to try your product before they have to buy it.
  • One of the biggest guarantees in marketing is that things are always going to evolve and change.

“You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money.”

Read more: https://blog.marketo.com/2020/01/content-diversification-leads-to-greater-revenue-gains.html