Almost all marketers have said that in the current climate, content is a part of their marketing plan. One primary part of the plan is to make sure that the content is evolving as necessary. The second part of the plan is to make sure that the content is resonating with customers. Another thing is to focus more on clicks, rather than just on how high you rank in search engine listings. It is also important to recognize the importance of short-form video.
Key Takeaways:
- We recommended revisiting past content that was successful and showcasing it in new formats.
- Short-form video is appealing to busy consumers; try producing FAQs, educational videos, and testimonials.
- Cross-platform storytelling is key, so find out where your audience is and reach them there.
“The Forbes Content & Design Studio, Forbes’ in-house creative team, did a deep dive into the research, and examined Forbes’ own proprietary studies, to find that most companies want to focus on improving content quality, SEO and creating more video/visual content.”
