Routinely auditing your website is a key measure when it comes to upholding your online reputation. If you fail to do so periodically, then an external audit could potentially result in negative feedback that is highly influential. Performing internal audits will allow your firm to remain primed for future external ones. A great way to do this is by either finding or creating a quality assurance checklist that is similar to the ones used by external auditors.
Key Takeaways:
- There isn’t a single sort of audit, as different audits are done for different reasons with different goals to attain.
- Every audit starts with a checklist of specific settings to review. It may be germane to review Bing, its search parners, and when their ads are off or rotating.
- When it comes to local metrics, it may be especially germane to ensure that geotargeting is running efficiently.
“Search audits have the power to either help or ruin people’s work (and sometimes their career) at the same time.”
Read more: https://searchengineland.com/sem-checklist-internal-external-audits-385014
