Don’t make the mistake of assuming that pay per click and SEO are mutually exclusive. The two have a big impact on each other and can work together symbiotically to improve your marketing strategy. SCO focuses on increasing your organic disability within search engines, while pay per click build your website traffic at a price. Both strategies are geared towards driving traffic to your website and they are both keyword focused, so the strategies you learn while studying one can translate to the other tactic.
Key Takeaways:
- SEO and PPC do drive business differently. But it’s often a mistake when a site chooses one over another.
- Though their strategies are different, SEO and PPC can complement each other and create a much more robust ROI when combined.
- PPC uses adverts that are straightforward buys. A user clicks one and the company pays a fee.
“SEO is a method for increasing a site’s organic traffic through enhanced visibility and site authority.”
