Content lives in what is known as a content life cycle, and you need to find a way to maximize it over time for ROI, results, and impact. The first step in the life cycle of content, is pre-launch. Pre-launch happens before any material gets published. This time involves researching the different platforms that your audience uses, and you need to understand the purpose behind what they are looking for. Another important thing, is to understand distribution channels.
Key Takeaways:
- Most people produce content, and there are good odds that you’ve produced some very recently.
- Pre-launch is the time period before content is officially published for people to see.
- There are four different types of avenues that can be used for distribution, including money and rocket channels.
“In today’s episode, content marketing expert Ross Simmonds walks you through the content life cycle, and how you can use it to ensure that the content that you’re developing quarter after quarter, month after month, year after year, is actually maximized for ROI, results, and impact.”
Read more: https://moz.com/blog/how-to-maximize-content-whiteboard-friday
