Traditionally, companies were used to focusing on optimizing the data within their website, but visual searches are putting a new spin on things. Now marketers need to find ways to innovate visual search experiences as well. Visual searches include users scanning objects in front of them in order to obtain results from search engines. An example of this is through Google Lens. These searches can be optimized just as much as text-based searches can through means such as ensuring the composition of objects in images is easily recognizable by AI.
Key Takeaways:
- There are differences between image search and visual search – and one of those differences is that with image search, you can enter a search term for an object.
- The composition of any image makes an impact on how google will have an understanding of the image.
- A visual match is when a picture is looks a lot like the original picture that was being searched.
“Today, I’m going to talk about the different optimizations that you can make for visual search and the different kinds of results that you might see for visual search content.”
Read more: https://moz.com/blog/visual-search-optimization-whiteboard-friday
