There are many different things that you need to know about Google Reviews in order to grow your business. Reviews are very important for your business because they can help your brand become more visible and also increaseyour click through rate. The higher your click through rate, the more customers that are going to visit your business. You should make sure you are including the link to your Google My Business in your email signatures, physical receipts, thank you cards and post purchase email confirmations.
Key Takeaways:
- Google Reviews show up on basic searches from the web and maps. They are often the first bit of consumer data potential customers will see.
- A key component for the success of a business marketing strategy is click-through rate or CTR which is bolstered by Google Reviews
- While research shows customers are more willing to leave positive rather than negative reviews they must be prompted and often a direct ask is the key to action.
“In addition, Google reviews and ratings act as social proof. They show potential customers that other people have had positive experiences with your business, making them more likely to shop with you.”
Read more: https://neilpatel.com/blog/google-review-summaries/
