Online shopping has become more popular than regular shopping at stores. This is particularly true after the Covid-19 pandemic. One reason is because people are just more lazy now. But it’s also because it’s easier for people to learn about fashion trends online. This is because the fashion industry as a whole has gone to social media for their marketing. They can even showcase their new seasonal lines online, in a way that they are easily available to everyone.
Key Takeaways:
- Particularly after the Covid pandemic, regular shopping in stores has been super ceded by online shopping.
- Social media marketing has given people a better opportunity to learn about current fashion trends.
- Since new fashion brands just keep coming, it is extra important to engage successfully with people on social media.
“And there’s no doubt that if you want to create a successful social media presence for your fashion brand, your brand needs a killer social media marketing strategy.”
Read more: https://digitalagencynetwork.com/social-media-strategy-for-fashion-brands/
