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Referring Domains vs Backlinks: What’s the Difference? – Neil Patel

Many people don’t understand the difference between between referring domains and backlinks. A backlink, or inbound link, is a hyperlink between websites that is often embedded in text. Website crawlers use backlinks to travel across the internet. Referring domain is the word used for a website that links to your website. One referring domain can bring many backlinks to the same website. This is not especially helpful for SEO, where the focus should be on the number of referring domains. Using a backlink checker such as Ubersuggest enables you to check on your site’s referring domains and backlinks, and to see how much authority they have. To get the most out of backlinks and referring domains, create quality content, guest post on other sites, and reach out and ask for backlinks.

Key Takeaways:

  • Even through you normally come across backlinks in text, they can also be found in other places, such as images.
  • The primary way that Google’s bots travel through the internet, is through backlinks.
  • When you have links within your own website that go between pages, those are not backlinks – they are called internal links.

“Referring domains and backlinks can be a complex topic, but understanding the difference between them can help you create smarter SEO strategies and improve your website’s presence on Google.”

Read more: https://neilpatel.com/blog/referring-domains-vs-backlinks/