Tao Digital Marketing has achieved fantastic lead generation results by focusing on one topic cluster. For one client, our content team discovered that “company liquidation” was performing very well. We chose to use a hub approach and added plenty of “Contact Us” CTAs. Competitor analysis was also conducted. After getting the go-ahead from the client, we moved forward and focused on communication. Then we produced 18 pieces of content around the topic, and continue to write more. After writing on big topics, we used Low Fruits to identify smaller ones. The next step was link-building as a way to build domain authority. The end result was a huge increase in leads, clicks, impressions and average SERP position.
Key Takeaways:
- When it comes to creating an SEO strategy, the use of content marketing is a necessity.
- Regardless of the strategy or marketing involved, getting to be ranked number one in a google search is a process, and doesn’t just happen in a day.
- The objective of SEO doesn’t ever change – the point is to get more leads, or more potential customers, for a business.
“If you really break it down, the objective of all SEO consultancy work is essentially the same: increase the number of leads for a business.”
Read more: https://moz.com/blog/increase-client-leads-with-topic-clusters
