Programmatic advertising is different than traditional display advertising. Programmatic advertising brings in the use of automation for media buying. When looking at the main differences between programmatic advertising and display advertising is that programmatic is based in how the ads are purchased, and display advertising is based in the way the ads appear. Another difference is where the ads are. With display ads, there is a specific ad on a specific network. With programmatic advertising, it goes beyond one single ad.
Key Takeaways:
- Programmatic advertising is a different type of advertising than the more traditional type of marketing, known as display marketing.
- The key thing that makes programmatic advertising different than traditional advertising, is the utilization of automation.
- The difference between programmatic advertising and display advertising is that programmatic deals with the way in which the ads are purchased, and display advertising deals with the way they appear.
“Read on to learn everything you need to know to be successful at programmatic advertising.”
Read more: https://www.searchenginejournal.com/what-is-programmatic-advertising/462655/
