For marketing professionals, the top priority is reaching their target audience. Many people feel that the best way to do this is to tap into trending topics, but this isn’t really the case. While you can potentially see some short term gain, most of the time you just end up lost with all of the other businesses tapping into the same thing. And there will be people who assume you’re just trying to win favors by tapping into something popular, and it can backfire.
Key Takeaways:
- Tapping into trending topics on social media isn’t the best way to call attention to your latest content.
- It’s best to focus on your most loyal followers and focus on the topics that they care about.
- Use one or two social media to test a new idea or product, then monitor your followers reactions.
“Attaching your brand to a pop culture topic leads to short-term results at best, as your message gets lost in the thousands of other tweets on the subject.”
