Summary

Search Engine Marketing (SEM) is often thought of as a paid strategy in contrast to organic SEO efforts. The goal of SEM is to place… Read More »What Is Search Engine Marketing & How Does It Work?

The technological tools available to SEO marketers are beyond profitable, but not when they aren’t paired with an effective business plan. Promoting a website that… Read More »Enterprise ecommerce SEO: Why good technology can’t fix a bad process

Optimizing the data within your website is not enough to conquer page rankings alone. It is just as important to produce content that is engaging… Read More »5 massive SEO and content shifts you need to master right now

Recently, Google held an event known as the Search on 22, and they announced several upcoming changes in their platform. One of these upcoming changes… Read More »10 biggest announcements from Google Search On 22

Evaluating the overall costs when it comes to SEO in regards to time, effort, and money is vital in ensuring that your business does not… Read More »SEO is math

Putting forth the appropriate time and effort into developing a functional and appealing Google Business Profile can boost both traffic and revenue. First, you’re going… Read More »How to turn your Google Business Profile into a revenue-generating channel

Traditionally, companies were used to focusing on optimizing the data within their website, but visual searches are putting a new spin on things. Now marketers… Read More »Visual Search Optimization — Whiteboard Friday

Routine content updates should be a part of anyone’s future business plan, due to updated data being such a large contributor to one’s stance in… Read More »How to Identify and Refresh Outdated Content

The year of 2022 has shown to break several trends when it comes to SEO success rates. One of these changes surrounds the fact that… Read More »Why It’s Getting Harder to Rank for Commercial Keywords

Tao Digital Marketing has achieved fantastic lead generation results by focusing on one topic cluster. For one client, our content team discovered that “company liquidation”… Read More »How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]